Saturday 12 December 2009

Chris Compton's Evaluation

Music Video Evaluation

Our music video is strongly linked towards a young exciting genre of the music generation. The lyrics within the song we chose (robots in disguise – la nuit) speaks mainly of parties and having a good night out in Paris. In our music video we represent the aspects by having a blacked out room with the main singers covered in UV paint with aluminous lights and a party like atmosphere which is very much like Paris the city of lights and love.

Many of our shots are straight up shots from the front although there is a scene where the music begins to die down and the camera begins to spin and blur as it does so. This is a very unique camera shot as it gives the effect that your are in the party and are beginning to suffer from fatigue and become dizzy, as if you were becoming unconscious.

We managed to obtain a UV light which we placed in the corner of the dark room which helped the UV paint really stand out towards the camera. This was really the only lighting we used throughout the entire video besides the photograph enlargers which we changed the magenta on to produce several different colours.

We did not use many props in the music video apart from the paint, lighting and the glow sticks. We found the glow sticks to have a really nice effect with the paint and the background, along with the movements we performed with them. In total we paid £7.40 each for the props; the pricing was mainly based upon the UV paint and UV contact lenses.

If you watch the music video from the black eyed peas ‘I gotta feeling’ you will find that the effects they use in the video are very similar to the ones we used our self. We used this video as a starting point for our ideas and really used it to start our brainstorming. For example the UV paint on the main singer is almost identical to ours, and the way they position themselves to the camera is very similar.

I find our final product on a whole is a very effective product in our music genre. Our digi packs are very alternative with the art as on many of the images they are almost outlined and coloured in with various coloured highlights. By doing this we are linking the music video style onto the other products and therefore keeping our representation of the genre.

Our feedback we received was very useful but in theory everything that people criticised in the rough cut was already planned to be changed for the final product. For example, our main downfall was that we lacked lip-syncing in the video. This was never an issue simply because we never filmed the lip syncing for the rough cut so instead just filmed the main footage as it was our main priority.



Our other main objective was to edit the main footage so the scene never stays the same for too long. We changed this by using the razor blade tool and simply mixing and matching different parts so that it stays exciting and keeps the viewers attention throughout the music video.

We used many of the media technologies to complete our final work. Firstly we used Safari to use research websites such as Wikipedia, Facebook and Myspace.

Our main application we used, without a doubt was final cut. This was our main tool to edit and create our rough cut and eventually our final project.

Photoshop was another main tool, which we used mainly for our digi pack and magazine cover. With this application we managed to manipulate photos and really add colour to there texture. This improved our overall finished piece for our magazine cover and digi pack as it was fairly easy to make bright colours stand out.

Finally we used Safari to access the media website in which we could edit and add blogs to. Blogs are a step-by-step path guide to all our progress, which is vital for the final mark, as it shows we have a full understanding of our own work.

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