Genre
Questions on genre:
1. Yes we think that media text producers consider the genre of their work, it probably has a large impact onto their format of media texts.
2. The audience may not fully take into account the generic features within genre however it definitely plays a large role to their experience whilst watching certain media texts.
3. Genre is what drives the programme to be categorized by target audiences and media text producers. Without genre most media texts would not contain any defining features and would lack in substance and obviously generic features.
Showing posts with label ruby. Show all posts
Showing posts with label ruby. Show all posts
Thursday, 10 December 2009
Ruby Brown's Evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
Within our music video (Robots in Disguise ‘La Nuit’) we created some consistent links between the lyrics and visuals, for example ‘La Nuit; (meaning ‘the night’) gave us a base for a dark setting but incorporating a ‘party’ atmosphere as the song is written about a night out and partying.
Our use of ultra violet and fast motion scenes created a hyperactive ‘jolly’ mood for the viewer, linking with the songs lyrics ‘Oh night without end’ by just focusing our video on one long movement of separate people at a party. We used UV paint; close up shots and lip-synching face shots to produce a lively charismatic mood.
If a record company were to approach and analyse our video for production use, the ways it would typify with how they’d want it represented would be the atmosphere the atmosphere that’s created within the video, the hyperactive feel and fast to slow motion shots contribute to a consistent mood for all audiences whilst still showing an original idea. The music Genre of the track is ‘dance/pop’ so we based our developing ideas around the way motion and expression is perceived, producing movements, dance and light effects in time with the beat of the music.
Our inter-textual references varied but we used each video to increase our awareness on genre and atmosphere, which helped created a base on which we could develop our ideas. We studied three main videos. ‘Pogo’ by Digitalism (our first analysis) contributed to our already existing ideas, making our focus clearer, helping us create a main focus, rather than a set story throughout it would be a visual mix of colour and movement whilst still drawing the audience to the individual characters. We also took some of our main inspiration from ‘Gotta Feeling’ by Black Eyed Peas. In this video the group use UV and dance scenes, showing a consistent beat and movement towards the music. Floating by Jape is also another inter textual reference that incorporates a fast pace theme with soft/dim lighting. We varied the fast pace in our music video by using close up slow shots with occasional blurred focus upon flashing multi-colour lights.
To gain more knowledge towards the generic conventions within our music genre we took main references of camera angles and atmosphere from our inter-textual references. We found the most common camera angles are sharp and visually impacting. A lot of group shots are present in ‘Gotta Feeling’ creating a happy active mood that works with the song.
Our whole group decided on varied lighting, concluding it would capture the viewers’ attention with each lighting difference. Keeping with soft, dim scenes we simply added bright flashes of coloured light and used a large UV bulb to bring out the ultraviolet paint placed on the characters hands and faces, we felt this really increased the feeling of movement throughout.
From a first viewing, our use of mise-en-scene becomes obvious to the audience. We chose basic costume, dark or light shirts with dark trousers to blend in with the darker back setting of the scenes however our most eye catching prop would be the ultraviolet paint creating a persona for each character. We made sure that each drawing on the characters faces were not similar to the next, so when focusing on characters in longer motion shots the audience could start understanding the actions of each single character within the video.
2. How effective is the combination of your main product and ancillary texts?
Our digi-pack design proved to contrast against the theme of our music video and our magazine advert. The light back colour and simple coloured figures placed on the digi-pack show a vast difference in atmosphere however our group thought the change in colour and calming tones proved to be aesthetically pleasing towards target audience. To create minimalist links between the digi-pack and the magazine advert, we simply used bold fonts and drawing in the viewers attention with multi coloured portraits taken and edited from simply photographs. The similarities to other album covers aren’t obvious from first glance however when studying inter-textual references we gained ideas from The Maccabees ‘Wall Of Arms’ album design. Using a simple background and image, they then increased colour and used bold lettering to capture attention, we developed our ideas and toned down our images whilst still using big bold font. Our album also relates to almost all other albums, using a front cover, art on the inside cover and giving the reader information about production and the people involved in the making of the new album. We placed track listings on the back but didn’t overload the rest with too much writing but more visuals.
Our magazine advert developed into a style which appears within most generic adverts, bold headings and bright colours draw the readers eyes however the newly released albums information is lower down the ad, smaller but still easy and clear to the viewer. We used an image of the actual artists, but edited it to support links through our whole project (ideas, video, digi-pack).
3. What have you learned from your audience feedback?
After a class viewing of our rough-cut video, we received feedback from both the class and the teacher. Our video was shown on different forms of Internet media, such as our sixth form blog, which every media student could view. We received a lot of feedback, from both students in our class and students outside our classes, the feedback proved to be really positive however certain criticisms were discussed in class, The most common being about the amount of light that’s used throughout and the fact we should have incorporated more daylight. However after reviewing these criticisms we concluded that for our final cut we should stick to our original lighting idea otherwise the theme, atmosphere and mis-en-scene could be damaged or altered by too much exposure of natural or bright lighting whereas our groups idea was to keep themes soft and much darker.
As a consequence to other feed back we decided to vary and produce different scenes, as the majority of our viewing audience from the class viewing stated that a larger variety of scenes was needed to maintain or increase the audiences’ attention. We produced more footage but keeping with our original themes such as soft lighting and increased movement.
4. How did you use new media technologies in construction and research, planning and evaluation stages?
For the majority of our research we focused upon YouTube, analysis inter textual references (music videos etc) for lighting, camera and mis-en-scene effects we could develop into our own style. We put our video up on face book to give an outside audience a chance to view our project whilst also keeping up to date with how the artist of our song produces their own style of work within the music genre.
For editing we mainly used final cut to produce, edit and focus upon our overall project whereas for our magazine advert and developing ideas we used Photoshop. Without either we wouldn’t have been able to produce our overall idea.
Our main editing process was pinpointed mainly upon cutting in between different scenes, to create a running story of every angle and character, Im really pleased with our final cut as our ideas and hard work were processed and shown through our final video.
Within our music video (Robots in Disguise ‘La Nuit’) we created some consistent links between the lyrics and visuals, for example ‘La Nuit; (meaning ‘the night’) gave us a base for a dark setting but incorporating a ‘party’ atmosphere as the song is written about a night out and partying.
Our use of ultra violet and fast motion scenes created a hyperactive ‘jolly’ mood for the viewer, linking with the songs lyrics ‘Oh night without end’ by just focusing our video on one long movement of separate people at a party. We used UV paint; close up shots and lip-synching face shots to produce a lively charismatic mood.
If a record company were to approach and analyse our video for production use, the ways it would typify with how they’d want it represented would be the atmosphere the atmosphere that’s created within the video, the hyperactive feel and fast to slow motion shots contribute to a consistent mood for all audiences whilst still showing an original idea. The music Genre of the track is ‘dance/pop’ so we based our developing ideas around the way motion and expression is perceived, producing movements, dance and light effects in time with the beat of the music.
Our inter-textual references varied but we used each video to increase our awareness on genre and atmosphere, which helped created a base on which we could develop our ideas. We studied three main videos. ‘Pogo’ by Digitalism (our first analysis) contributed to our already existing ideas, making our focus clearer, helping us create a main focus, rather than a set story throughout it would be a visual mix of colour and movement whilst still drawing the audience to the individual characters. We also took some of our main inspiration from ‘Gotta Feeling’ by Black Eyed Peas. In this video the group use UV and dance scenes, showing a consistent beat and movement towards the music. Floating by Jape is also another inter textual reference that incorporates a fast pace theme with soft/dim lighting. We varied the fast pace in our music video by using close up slow shots with occasional blurred focus upon flashing multi-colour lights.
To gain more knowledge towards the generic conventions within our music genre we took main references of camera angles and atmosphere from our inter-textual references. We found the most common camera angles are sharp and visually impacting. A lot of group shots are present in ‘Gotta Feeling’ creating a happy active mood that works with the song.
Our whole group decided on varied lighting, concluding it would capture the viewers’ attention with each lighting difference. Keeping with soft, dim scenes we simply added bright flashes of coloured light and used a large UV bulb to bring out the ultraviolet paint placed on the characters hands and faces, we felt this really increased the feeling of movement throughout.
From a first viewing, our use of mise-en-scene becomes obvious to the audience. We chose basic costume, dark or light shirts with dark trousers to blend in with the darker back setting of the scenes however our most eye catching prop would be the ultraviolet paint creating a persona for each character. We made sure that each drawing on the characters faces were not similar to the next, so when focusing on characters in longer motion shots the audience could start understanding the actions of each single character within the video.
2. How effective is the combination of your main product and ancillary texts?
Our digi-pack design proved to contrast against the theme of our music video and our magazine advert. The light back colour and simple coloured figures placed on the digi-pack show a vast difference in atmosphere however our group thought the change in colour and calming tones proved to be aesthetically pleasing towards target audience. To create minimalist links between the digi-pack and the magazine advert, we simply used bold fonts and drawing in the viewers attention with multi coloured portraits taken and edited from simply photographs. The similarities to other album covers aren’t obvious from first glance however when studying inter-textual references we gained ideas from The Maccabees ‘Wall Of Arms’ album design. Using a simple background and image, they then increased colour and used bold lettering to capture attention, we developed our ideas and toned down our images whilst still using big bold font. Our album also relates to almost all other albums, using a front cover, art on the inside cover and giving the reader information about production and the people involved in the making of the new album. We placed track listings on the back but didn’t overload the rest with too much writing but more visuals.
Our magazine advert developed into a style which appears within most generic adverts, bold headings and bright colours draw the readers eyes however the newly released albums information is lower down the ad, smaller but still easy and clear to the viewer. We used an image of the actual artists, but edited it to support links through our whole project (ideas, video, digi-pack).
3. What have you learned from your audience feedback?
After a class viewing of our rough-cut video, we received feedback from both the class and the teacher. Our video was shown on different forms of Internet media, such as our sixth form blog, which every media student could view. We received a lot of feedback, from both students in our class and students outside our classes, the feedback proved to be really positive however certain criticisms were discussed in class, The most common being about the amount of light that’s used throughout and the fact we should have incorporated more daylight. However after reviewing these criticisms we concluded that for our final cut we should stick to our original lighting idea otherwise the theme, atmosphere and mis-en-scene could be damaged or altered by too much exposure of natural or bright lighting whereas our groups idea was to keep themes soft and much darker.
As a consequence to other feed back we decided to vary and produce different scenes, as the majority of our viewing audience from the class viewing stated that a larger variety of scenes was needed to maintain or increase the audiences’ attention. We produced more footage but keeping with our original themes such as soft lighting and increased movement.
4. How did you use new media technologies in construction and research, planning and evaluation stages?
For the majority of our research we focused upon YouTube, analysis inter textual references (music videos etc) for lighting, camera and mis-en-scene effects we could develop into our own style. We put our video up on face book to give an outside audience a chance to view our project whilst also keeping up to date with how the artist of our song produces their own style of work within the music genre.
For editing we mainly used final cut to produce, edit and focus upon our overall project whereas for our magazine advert and developing ideas we used Photoshop. Without either we wouldn’t have been able to produce our overall idea.
Our main editing process was pinpointed mainly upon cutting in between different scenes, to create a running story of every angle and character, Im really pleased with our final cut as our ideas and hard work were processed and shown through our final video.
Thursday, 26 November 2009
DigiPak
This is our digipack, which we think works really well, we feel that it fits in with the mood that our video was trying to create. i think that we were successful in making the band seem really fun. the digipack has photographs of the band that have been edited so that the pictures are more electronic to fit in with the genre of the music. we also included details about the album, including what other songs, and the producing details. we also included logo's of a record company to make it look more proffessional and realistic.
Tuesday, 17 November 2009
GROUP 51 FINISHED MUSIC VIDEO
Q3-51 MUSIC VIDEO 2009 from SATMEDIASTUDIES on Vimeo.
We're really happy with the outcome, and we've had feedback from some members of the class, which also think we've created a really good music video.
'i love this video its very unusual but matches the song brilliantly just think you would benefit from having choreographed movement.'
i we were to do the video again, we would probably take this comment into account, and take more time to come up with choreographed dances.
'The video suits the music, the effects are brilliant especially when the girls' lips are bright red. Dance routine is fits well with the song. :D'
Monday, 16 November 2009
Editing techniques
For our final cut of our music video we expanded our use of imagery techniques within the video editing process. We also varied our footage on a larger scale rather than focusing on longer scenes for alot of the video.
Doing this increased the atmosphere and mood, making it seem lively and fun, drawing in the audiences attention for a longer period of time.
One of the main effects used on short, sharper footage is 'dazzle' on final cut. We also increased and slowed some footage to vary the overall pace of our video.
Doing this increased the atmosphere and mood, making it seem lively and fun, drawing in the audiences attention for a longer period of time.
One of the main effects used on short, sharper footage is 'dazzle' on final cut. We also increased and slowed some footage to vary the overall pace of our video.
Monday, 12 October 2009
Locations for filming + Ed Lovelace
We have been having a dilema for where we could have our set. at first we thought we could have a room in a friends house that we could use, but then we thought the UV paint may damage the room. after a lot of thought we decided to think of somewhere, such as a shed or barn where we could make a mess.
Suggestions
Shed
deserted house
feild
kids play pak
public areas
garages
Ed Lovelace Talk In The Hall
Ed Lovelace is an ex Long road student who studied media. He kindly came in to talk to us about the music video industry. He has worked on smaller bands music videos and has progressed on to bigger budget and bigger band videos. for example he directed the gallows first video with only £100 budget and then went on to create two videos for the band Cage the elephant for £40,000 each. He is hoping to break into the film industry with his documentay/film called Werewolves across America but the film distribution is at a standstill because he needs clearance from the artist he was following in the documentary.
There is three main jobs when directing a music video, Director of photography, art director and cinematography. Each video has a set amount of time for each job to be done. The pitch takes three days, planning is one week, filming is one day and editing is three days making the whole process a two week project.
Certain parts of the footage in filming need to be changed, for example you can use colour correction to make the film look how ever you want it to such as changing atmosphere or the brightness of the shot.
Suggestions
Shed
deserted house
feild
kids play pak
public areas
garages
Ed Lovelace Talk In The Hall
Ed Lovelace is an ex Long road student who studied media. He kindly came in to talk to us about the music video industry. He has worked on smaller bands music videos and has progressed on to bigger budget and bigger band videos. for example he directed the gallows first video with only £100 budget and then went on to create two videos for the band Cage the elephant for £40,000 each. He is hoping to break into the film industry with his documentay/film called Werewolves across America but the film distribution is at a standstill because he needs clearance from the artist he was following in the documentary.
There is three main jobs when directing a music video, Director of photography, art director and cinematography. Each video has a set amount of time for each job to be done. The pitch takes three days, planning is one week, filming is one day and editing is three days making the whole process a two week project.
Certain parts of the footage in filming need to be changed, for example you can use colour correction to make the film look how ever you want it to such as changing atmosphere or the brightness of the shot.
Monday, 5 October 2009
Lyrics
Below are the lyrics for our music video, translated from french to english,
"I breathe the sweet air of the city
City, city, ah-ah.
It circulates the neon colors
Neon, neon, ah-ah.
I imagine a film in French
french, french, ah-ah.
In this bloated white Mercedes
In this bloated Mercedes.
The night,
tonight,
Oh night, oh night without end.
Midnight I'm so high at the party.
party, party ah-ah.
The mix of vodka gel�e and the beat
the beat, the beat ah-ah.
You flash on the balcony of Paris
paris, paris, ah-ah.
And me excited, with your look risky,
you with your exiting look.
The night,
tonight,
Oh night, oh night without end.
The night,
tonight,
Oh night, oh night without end.
Search the tomb of Gainsbourg for six hours,
six hours, six hours ah-ah.
Our hearts, cocaine, at Montparnasse
cocaine, cocaine, ah-ah.
It assassinates one of these tunes
These tunes, these tunes ah-ah.
it plays hide and seek in the morning,
plays hide and seek.
The night,
tonight,
Oh night, oh night without end."
....
from this we can establish a clearer picture of the songs substance and can
also incorperate our own ideas to fit with whats being sung.
"I breathe the sweet air of the city
City, city, ah-ah.
It circulates the neon colors
Neon, neon, ah-ah.
I imagine a film in French
french, french, ah-ah.
In this bloated white Mercedes
In this bloated Mercedes.
The night,
tonight,
Oh night, oh night without end.
Midnight I'm so high at the party.
party, party ah-ah.
The mix of vodka gel�e and the beat
the beat, the beat ah-ah.
You flash on the balcony of Paris
paris, paris, ah-ah.
And me excited, with your look risky,
you with your exiting look.
The night,
tonight,
Oh night, oh night without end.
The night,
tonight,
Oh night, oh night without end.
Search the tomb of Gainsbourg for six hours,
six hours, six hours ah-ah.
Our hearts, cocaine, at Montparnasse
cocaine, cocaine, ah-ah.
It assassinates one of these tunes
These tunes, these tunes ah-ah.
it plays hide and seek in the morning,
plays hide and seek.
The night,
tonight,
Oh night, oh night without end."
....
from this we can establish a clearer picture of the songs substance and can
also incorperate our own ideas to fit with whats being sung.
Costume and camera
With these images,
we can vastly develop our ideas towards costume, camera and even some lighting techniques!
Influence
This is a music video for the same robots in disguise song however this video was made by another member of the public.
Some of the techniques, costumes and camera angles could prove to be extremely helpful when developing ideas towards our own music video!
Wednesday, 30 September 2009
This is our mood board which contains our varied ideas which mostly consist of UV paint, strobe lighting and various other colourful things.
Wednesday, 23 September 2009
Pitch.
my thought was to incorporate UV paint into the mise en scene of the video. putting it on the main character, secondary characters and perhaps group shots (dancing).
The main video will have some stop motion included into the video which will most likely be a small amount throughout the video. the music video will also change atmosphere such as location and then change from daylight to night.
we will have two main characters and then a few secondary characters in the video and there will be a story line based to the video. the two main singers take most of the screen time while as the rest of the band are shown every now and then through fast cuts and will most likely become background characters.
the music video "pogo" by digitilism has become a stepping stone for our production of the music video. the whole video is very fast stop motion which looks almost like the band is moving on a regular camera. This technique also shows the lead singer as if he is floating in the center of the room due to the amount of stop motion.
the equipment we will be using will consist of UV paint for the band and other characters. we will also be using a large amount of lighting effects such as UV light, dim lights, colour filters and strobe lighting which will play a big part in the video as it will add an additional stop motion effect.